人民币升值背景下我国体育用品制造业转型升级路径探析

On the industry of transforming and upgrading of the sports requisite manufactures based on the RMB appreciation

体育用品制造业占我国体育产业整体比重的80%左右,在我国体育产业的发展过程中扮演了支柱作用。当前,我国经济正在进入提质增效转型升级的新阶段,作为制造业的组成部分,我国体育用品制造业也进入了发展改革的转型关键期。2011年以来,人民币再呈升值势头,人民币升值对体育用品制造业转型升级形成了倒逼机制,产生了正向作用。但我国体育用品制造业仍面临着产业内部结构有待优化升级、品牌化发展需要进一步提高、劳动力成本增加以及国际竞争压力加大等来自内部和外部的转型升级、重塑核心竞争力的重大挑战。需要充分适应人民币升值的大趋势,主动加快转型升级步伐,在提高自主创新能力、加快企业"走出去"步伐、创新销售模式、不断延伸产业链条、实施品牌战略等方面着力下功夫。

Sports requisite manufacture industry plays a pillar role in the development of sports in- dustry in China, which accounts for about 80% of China＇s sports industry. At present, China＇s economy is entering a new stage of transformation and upgrading of quality and efficiency, as part of the manufacture industry, sports requisite manufacture industry in our country has also entered the transition stage of development and reform, Since 2011, the RMB rate has been appreciated continuousrequisite manufacture industry and produced a positive effect. But sports requisite manufacture industry of China is still facing many internal and external challenges such as the optimization and upgrading of the industry internal structure, the improvement of brand development, the increase of labor costs and the pressure of international competition. In order to adapt to the trend of the appreciation of the RMB, it is fundamental for us to improve the ability of independent innovation, to speed up the pace of enterprises ＂going out＂, to innovate the sales model, to extend the industrial chain continuously, and to implement brand development strategy.