白酒上市公司社会责任竞争力差异评估研究

Evaluation on the Difference for Social Responsibility Competitiveness of Listed Liquor Companies

从"全球契约"到"ISO26000"再到"金蜜蜂行动",声势浩大的社会责任运动对政府、社会、企业和公众均产生了巨大影响。对企业而言,如何把社会责任转化为企业竞争能力,是学界和实务界长期研讨的课题。采用突变级数模型,评估2012年12家白酒上市公司在考虑社会责任要素下竞争力的差异。结果表明,社会责任在竞争力排名中的重要性日益凸显,二者具有较强的一致性。从正效应发挥需要满足的履行社会责任与企业主营业务的匹配性、与企业文化的相关性、战略上的竞争性三个方面提出了白酒企业形成社会责任竞争力的对策建议。

The huge movement about social responsibility from ＂Global Compact＂ to ＂ISO26000 Act＂ and ＂Golden Bee action＂ has a significant impact ＇on the government, society, enterprises and the public. For the enterprise, it is a long- term and interesting topic in the academic and practical circles that how to put social responsibility into the enterprise competition ability. Under considering the factor of social responsibility, the catastrophe progression model is used to find competitive difference among dozen liquor listed companies in 2012. Results show that the factor of social responsibility plays an important role in the competitiveness rankings and they have strong consistency. Suggestions on how to occupy competitive power of social responsibility for the liquor enterprises are given, from the three conditions of positive effect, namely matching the social responsibility with main business performance, correlating with corporate culture and building competitive strategy.