需求拉动下的年份酒高价格成因分析

Analysis of the Causes of the Vintage Wine's High Price Pulled by the Demand

近年来白酒企业纷纷推出各类年份酒,其价格堪比同类产品的数倍,然而其品质却未能物有所值。为规范年份酒市场,避免消费者福利受到损害,基于经济理论分析了年份酒高价格的本质成因,认为在内外部监管规制缺失的条件下,消费层面的需求拉动是年份酒高价格的根源,进而导致零售层面的逐利竞争,并传导到生产层面的成本压榨。针对年份酒高价格存在的问题,提出以政府规制引导、市场机制调节为主的对策。

In recent years, the white liquor enterprises have introduced various types of the vintage wine with the price which is several times higher than the similar products. However, the quality isnt good for the price. In order to standardize the vintage wine＇s market, and avoid the damage to the consumers＇ welfare, this paper, based on the economics theory, analyzes the essence causes of the vintage wine＇s high price. And the analysis thinks that under the condition of the absence of the internal and external supervision and regulation, the demand pull of the consumption level is the root of the vintage wine＇s high price, which led to the profit competition of the retail level, and transfers to the cost press of the production level. For the problem of the vintage wine＇s high price, the countermeasures of the government regulation as the guidance and the market mechanism as the main means are proposed.