图书馆移动阅读推广面临的障碍及对策

The Obstacles and Countermeasures of Library's Mobile Reading Promotion

移动阅读存在着诸如观念博弈、准入门槛高、需要使用成本、资源丰裕度不高、版权监管难等诸多问题。论文就移动阅读在推广过程中遇到的诸多问题,提出了诸如转变服务观念以主动引导用户信息需求、整合服务资源、降低用户使用成本、加强社会化合作,以调整运营模式、授权第三方进行版权管理、加大移动设备前置处理力度、多渠道完善个性化服务等一系列应对措施。

Mobile reading has great attraction to users. However, it＇s promotion has many obstacles just as concept dispute,high service conditions, high barriers of entry, no rich resources and copyright regulation difficult. In term of many problems in the process of mobile reading promotion, this paper puts forward a series of countermeasures such as changing the service concept to actively guide the users＇ information demand, integrating the service resources, decreasing the cost of users,enhancing the social cooperation to adjust the operating mode, authorize the third party for copyright management, intensify the mobile devices＇ pre-processing, improve the personalized service through the multi-channels.