券商资产管理应对行业变革策略

Coping Strategies of Security Asset Management

自2012年以来,整个金融市场发生了急剧变化,银行、证券、基金、保险、信托等相关子行业的边界逐步在突破和融合。尤其是资产管理行业,监管层关于资产管理新政的密集出台改变了资产管理行业的竞争格局,泛资管或者大资管行业快速成长,这些政策的释放和跨界业务的融合,带来的影响是巨大的,特别是资管行业业务牌照的管制放松,吸引了更多的机构竞争者,行业活力显现;同时新政策为资管业务的开展铺设了新的渠道格局,增加了可配置产品,金融产品创新环境得到优化。在这种情况下,资管行业子行业的牌照垄断优势逐步瓦解,跨领域跨行业竞争合作的特征愈加明显,促使各资管机构通过从事不同的价值活动去占据各自的生态位置,在大资管市场中展开战略布局,逐步开展差异化的经营策略。

Since 2012,the whole financial market has been sharply changing.The boundaries of bank,securities,insurance,trust and other related industries have been gradually breaking and fu-sing.Especially in the asset management industry,the new intensive policies of government have been changing the competition situation of financial asset industry.The extensive financial asset man-agement or huge financial asset management is rapidly growing.The influence of integration of new policies and cross-border business is enormous.Especially the relaxation of financial asset manage-ment license leads in more competitors and vitality.In the meanwhile,new policies spread out the new channels and increase the configurable products for the development of financial asset business. The innovation environment of financial products has been optimizing.In this situation,the license＆amp;nbsp;monopoly of financial management sub-industry has been gradually disintegrating.The feature of cross industries cooperation and competition has been more obvious.Both of all make each financial asset management institutions through different value activities to occupy the respective ecological position, develop strategic layout in huge financial asset management market and gradually carry out the differ-entiated business strategies.