摘要
随着社会结构变迁、利益格局重构、思想观念变革,民众利益诉求也呈现出了多元化、多层级、多途径的趋势。互联网的异军突起,更为公众参与公共事务讨论和自身利益诉求表达,搭建了一个足以颠覆任何传统新闻传播介质和规律的快捷的革命性的平台。以网络为代表的"第四媒体"、"第五媒体"、"自媒体"的迅猛崛起,注定了新信息传播矩阵和舆论格局已经构建成型。面对新形势、新任务、新要求,我们必须以长远的眼光、理性的思维和科学的态度,审视、关注和充分利用互联网新技术、新手段,积极构建和优化网络媒体生态,良性协调"主流舆论场"与"民间舆论场"关系,最大限度增加两大舆论场"公约数",用网络的手段提高执政水平。
With the changes in social structure,reconstructed pattern of interests and changes of ide-as,the public interest demands present a diversified,multi-level and multi-channel trend.The sud-den emergence of the Internet builds a revolutionary fast platform for public discussion and participa-tion in public affairs to express the mass interest demands,which can subvert any traditional news media.The rapid rise of“fourth media”,“fifth media”and “we media”represents that a new pat-tern of information dissemination matrix forming and public opinion has been constructed.Facing the new situation,new tasks and requirements,we need a long-term vision,rational thinking and scientif-ic attitude and take advantage of new Internet technologies and new tools.We should actively build and optimize network media ecology and coordinate the relationships between “mainstream media field”and“public opinion field”to maximize the two media field“divisor”to improve governance by means of the network.
出处
《重庆理工大学学报（社会科学）》
CAS
2014年第9期70-74,共5页
Journal of Chongqing University of Technology（Social Science）
关键词
新媒体
舆情
互联网
自媒体
new media
public opinion
Internet
we media
