新媒体时代下的碎片化现象分析

Analysis of Fragmentation in New Media Age

"碎片化"是目前我国社会发展的必然趋势,其在传播领域体现为信息、媒体和受众三者的碎片化。"碎片化"传播伴随着数字与网络技术的发展而出现,在突显传播"微"力,促进受众与传播者、媒体互动的同时,亦产生信息失真、网络谣言剧增、浅阅读的负面影响。既然"碎片化"不可逆转,只能通过营造健康的传播环境,汇聚新旧媒体的力量、构建科学的传播机制以融合碎片化。

Fragmentation is an inevitable trend of social development in China at present, whose manifestation in communication domains are the fragmentation of information, media and audience. Along with the development of the Internet and digital technology, fragmentation comes into being. On the one hand, it plays an important role in spreading ＂micro power＂ and promoting the interaction between audience and spreader and media. On the other hand, it brings in some negative impacts, such as information distortion, increasing of internet rumors and shallow reading. Since fragmentation is inevitable, we have to fuse it by way of constructing a healthy communication environment, gathering the power of the old and new media and establishing scientific communication mechanism.