广告话语对中国女性社会身份的构建——批评的视角

How Does Discourse of the Advertisement Constitute Chinese Women's Social Identity——From Critical Perspective

语言具有构建社会身份的作用。广告话语是以某一特定群体为目标,通过刺激、引导来达到销售商品、服务或理念的一种信息载体,是一种特殊的语言形式,同样具有构建社会身份的作用。从批评性话语分析的视角,探究广告话语对我国女性社会身份的构建,以期为广告话语这种特殊语言形式的研究提供新的视角,并促进公众对女性社会身份的正确认识。

Language has the function of constructing social identity. Discourse of the advertisement is a kind of sales information for a specific group to achieve the goals of selling goods, service and ideas by attractive stimulation and guidance. And it is a special kind of language form with the function of con- structing social identity as well. This paper makes an attempt to study how discourse of the advertise- ment constitutes Chinese women＇s social identity from the perspective of critical discourse analysis with the hope of suggesting a new angle to the study of advertisement discourse and providing the public with a positive understanding of the social identity of Chinese women.