论产业技术创新链及营销战略有效整合

充分发挥产业集群的技术创新链效能,通过有效整合产业技术创新链来调整企业的市场营销战略,确立合适的市场决策出发点,对产能节约和产业升级具有重要的现实意义。企业的生存和发展和其产业技术创新链的整合有着很大的联系,如何制定正确的市场战略又是每一个企业研究的出发点和决策的关键点。本文对企业营销战略的相关知识进行了介绍,对企业产业技术创新链和营销战略中存在的问题进行了探讨,并在此基础上提出了改善企业营销战略的对策。

It is of practical significance for energy conservation and industrial upgrading to give a full play to the technological innova- tion chain of industry cluster effect, effectively integrate the industry technology innovation chain to adjust the marketing strategy, and establish the appropriate market decision point. There is a great relationship between enterprise＇s survival and development and the integration of industrial technology innovation chain, while how to develop the right marketing strategy is the start point of researches and the key point of decisions of each enterprise. This paper discusses the enterprise market- ing strategy on the existence of industry technology innovation chain and the marketing strategy in the enterprises, and pre- sents the countermeasures as to improve the enterprise marketing strategy.