行业竞争背景下主题酒店的发展思考

近年来我国酒店业呈现出繁荣的发展态势,但竞争加剧也成为我国酒店业发展的重要特征。激烈的行业竞争催生了主题酒店的兴起,综合当前的政治环境、经济环境、社会环境、技术环境分析可以看出,主题酒店的发展具备广阔的前景,符合国内酒店业创新发展的需求。而且主题酒店拥有独特新颖的外观设计和精致贴心的个性化服务,能够快速、精准地捕捉目标客户群群,积累核心竞争力,凝聚发展优势。今后国内主题酒店的发展应注重外观与主题文化的有机契合,结合地区优势和特色,对主题文化进行深刻解读,深化主题服务建设,提升顾客体验价值,并应用多元化营销策略,增强宣传效果。

In recent years, the hotel industry in our country has shown a prosperous development trend. Intensifying competition is an important development characteristic of China＇ s hotel industry, and the fierce competition has also spawned the rise of theme hotel. From the analysis of political environment, economic environment, social environment and technical environ- ment we can see, the development of theme hotel has a wide prospect, which is in accordance with the innovative develop- ment demand of the domestic hotel industry. And the theme hotel has unique appearance designs and thoughtful personal- ized services, which can quickly and accurately capture the target customer groups, and accumulate core competence, and condense development advantage. To promote the future development, the theme hotels should pay attention to the integra- tion of appearance and theme culture, interpret the theme culture profoundly in combination with regional advantages and characteristics, deepen the construction of theme service, improve customer experience value, and apply diversified market- ing strategies in order to enhance the propaganda effects.