珠江三角洲体育度假的资源类型分布及其发展策略

Resource Type, Distribution and Development Strategy of Sports Holiday in the Pearl River Delta

采用文献资料法、问卷调查法等,调查珠江三角洲体育度假资源类型与分布。结果显示:珠三角有着丰富的自然和人文度假资源优势,国家和广东省的政策支持与倾斜,为完善珠三角的体育度假市场提供了机遇。提出:珠三角与港澳旅游市场在体育度假资源上应互补与叠加,增加双赢效应;体育度假研究应将重点放在主体参与者上;鼓励体育度假在中产阶级层面推广,并重视岭南传统文化在体育度假中的推动作用。

This paper analyzes the resource type and distribution of sports holiday in the Pearl River Delta（ PRD） by using literature review and questionnaire. The results show that the abundant natural and cultural holiday resources in PRD as well as the policy support from Guangdong Province and central government provide great opportunities to the complement of sports holiday market in PRD.The study proposes that the sports holiday resources of tourism market in PRD and Hongkong Macao should be complementary;the research on sports holiday should focus on the participants;sports holiday should be promoted among middle classes and the importance of Lingnan traditional culture should be highly attached to.