公司企业家精神与企业绩效的实证研究——基于营销能力的交互作用

Case Study on the Relationship between Corporate Entrepreneurship and Firm Performance: Based on the moderating Effect of Marketing Capability

通过对195家企业的实证研究发现,不同维度的公司企业家精神对企业绩效并非具有一致的影响,其中公司创新精神和积极主动精神是正向影响企业绩效,而冒险精神则是负向影响企业绩效。并且,企业营销能力与公司企业家精神具有正向的交互作用。

Although the positive effects of corporate entrepreneurship on firm＇s innovation performance had been widely recognized in academics, a few scholars have found that there are different impacts of corporate entrepreneurship in different enterprises. Through empirical research on 195 companies, this paper found that different dimensions of corporate entrepre- neurship didn＇t execute a consistent effect on firm performance. Corporate innovative spirit and proactive spirit have positive impact on firm performance, but risk-taking spirit has negative impact on firm performance. Also, marketing capability and corporate entrepreneurship have positive interaction.