微博客对中华武术文化传播的影响及策略分析

Influence of Micro-blog on Chinese Martial Arts Culture Communication and the Strategies

在考察传统媒体时代武术文化传播路径的基础上,系统分析了新媒体——微博对武术文化传播的影响:加快了中国武术文化的传播进程;为武术爱好者互动提供了新途径;使武术文化传播更生动、更富有趣味性和更有吸引力。并据此提出了微时代武术文化传播相关策略。

On the basis of examining Wushu culture propagation path in the traditional media era, this paper expounds the influence of micro-blog on martial arts culture communication.micro-blog the process of Chinese martial arts culture com- munication ;micro-blog becomes the new way for Wushu lovers＇ interaction;micro-blog makes martial arts culture commu- nication more vivid, more interesting and more attractive. Then it puts forward the martial arts culture communication strat- egies in the MicroAge.