城市户外广告设置规划初探--以兰州新区为例

Exploration of Outdoors Advertisement Installation Planning-- Take the Lanzhou New Area as the Example

户外广告设置规划（以下简称“广告规划”）是户外广告管理的直接依据，其编制内容、深度和方法是规划研究的重点课题。本文以兰州新区为例，介绍了广告规划编制的探索与实践，期望对我国广告规划研究有所借鉴。

Outdoors advertisement instal ation planning is the direct basis for outdoor advertising management, the content, depth and method of planning formulation are the key research topics. This article take the Lanzhou New Area as the example, introduces the exploration and practice of advertising planning formulation, and provides certain reference for our country advertising planning.