摘要
以2000、2004、2008、2012年奥运会羽毛球冠军运动员为研究对象,运用SWOT-PEST矩阵分析、数据统计等研究方法,从内、外部对我国冠军羽毛球运动员自身详情、特点进行分析,找出中国羽团崛起主要原因,提出相应发展战略。
Taking 2000, 2004, 2008, the 2012 Olympic Games badminton champion athlete as the research object, using the SWOT PEST matrix analysis, data statistics and other research methods, it analyzes details and characteristics of champion badminton players in China from the internal and external. It aims that finding out specific reasons for the rise of plume group in China, and putting forward the corresponding development strategy.
出处
《湖北体育科技》
2014年第9期802-805,798,共5页
Hubei Sports Science
