中国黑茶企业微营销现状与发展趋势

The Present Micro-marketing of Chinese Dark Tea Enterprises and its Development Trend

从研究目前国内主要黑茶企业的微博、微信两大微营销平台入手,阐述当前中国黑茶企业的微营销现状并分析微营销的发展趋势与发展中应该把握的原则与注意的问题。

Through the analysis of the two main micro-marketing platform, micro-blog and micro-message for dark tea, this paper outlined the present situation and development trend of the Chinese dark tea enterprises＇ micro-marketing. And also the the critical principle and possible problems were prospected.