以就业为导向的市场营销课程教学方法改革

Employment-oriented Marketing Course Teaching Reform

市场营销课程具有很强的应用性和实践性,但目前部分高职院校市场营销课程教学仍然存在忽视实践教学、忽视学生学习主动性、教学方法落后陈旧、评价体系缺乏科学性等问题。为提高学生就业技能,本文尝试对现有的市场营销课程教学方法进行一系列突破性的变革。

Marketing is an applied course which focuses on practice ,but currently some prob-lems do exist in marketing teaching in some higher vocational colleges .T he practice training and students’ learning initiative have been disregarded ,the teaching method is out-dated , and the evaluation system is not scientific .In order to improve students’ employment abili-ty ,this essay explores the breakthrough of marketing teaching reform .