迎接第四次零售革命

Facing Fourth Retail Revolution

当前,由于经济危机的催化、跨界竞争的影响和技术变革的推动,整个流通产业正面临着巨大的变革与重构。本文将这一过程定义为第四次零售革命。本次零售革命对于经济理论深化、产业链体系变革,以及物流体系、支付方式和营销传播的变化都产生了显著而深远的影响。面对第四次零售革命的冲击,零售产业唯有回归零售本质、探索全渠道模式、深化用户体体验、打造物流优势等才能为未来的变革中站稳市场,持续发展。

Due to the economic crisis, cross - border competition and technological change, the entire circulation industry is facing great change and reconstruction. This article will define the process for the fourth retail revolution. The retail revolution deeply affected the economic theory, industrial chain, logistics, payment and marketing communications. Faced with the impact of the fourth retail revolution, Faced with the impact of the fourth retail revolution, the retail industry must return to the retail nature, exploring the Omni - Channel mode, deepen the user experience, creating logistical advantages, etc. , so as to stand the market in the coming change, sustainable development.