活用电商战略改写传统百货模式

Reinventing the Department Store Industry with Electronic Commerce

随着电子商务的崛起和深度应用,以百货业为代表的传统零售业受到了极大的冲击,为了研究百货企业在现阶段面临新的市场环境,探索零售行业开展电子商务的必要性和有效途径,本文将就银泰百货战略改革的成功经验,分析传统零售行业的改革方向。

The uprising and wide application of electronic commerce have brought great impact on the traditional department store industry. The paper investigates the market environment around this industry, and discusses the necessity and possible options of its electronic commerce strategy. Taking Yintai department store as an example, the paper examines how to reshape the traditional retail.