湄洲岛妈祖文化产业生态化开发路径探析

Path of Ecological Development of Mazu Culture in Meizhou,Fujian

以生态旅游与生态足迹的视角,借鉴文化人类学的方法,通过田野调查与理论分析,考虑资源、环境的承受能力与可持续发展能力,设计整体、统一、丰富、舒适的,建立在保护基础上的湄洲岛妈祖文化产业开发路径。认为湄洲岛妈祖文化产业的开发,应兼顾环境、生活与文化的协调,寻找妈祖文化的精神内涵与物质外延,并以此为基础,从环境、文化、生活过程等方面设计湄洲岛不同区域的文化与物质功能,各区域功能与妈祖精神内涵相互契合,互相补充,最终形成湄洲岛统一整体的妈祖文化产业面貌,实现妈祖文化产业最佳的经济、社会与文化效益,达到环境、生活与文化相统一的开发效果。

This paper made an anthropological study of a complete, unified, rich, comfortable and sustainable path for ecological development of Mazu belief and customs in Meizhou,Fujian,taking into account the affordability and sustainability of the resources and environments through field study and theoretical analysis. It is believed that the development of Mazu culture should be an effort of coordination between environment,culture and real life,a balance between spiritual and material beings,and a design of various aspects to realize its cultural and practical functions and match its spiritual and material components. A wellorganized industry evolved from Mazu belief and customs is the best solution to the best economic,social and cultural benefits for Meizhou where the environment,life and culture will all be enhanced.,