电子商务对我国生产型外贸企业的影响及对策研究

电子商务作为一种全新的商务模式对生产型外贸企业产生了较为深远的影响。生产型外贸企业要想在新的市场环境下继续开拓国外市场,获得持续发展,就必须积极利用信息技术改造传统贸易手段和流程,提高对电子商务及网络营销的认识,积极培育和引进外贸电子商务人才,通过电子商务平台整合资源开展网络营销,实现资源和生产要素的最优配置,从而提高企业的核心竞争力。

As a new business model,electronic commerce has a more profound impact on the production trade enterprises.To develop foreign markets in the new market environment,the production trade enterprises must use information technology to re-form the traditional trade,to raise awarness of e-commerce and network marketing,actively cultivate and introduce foreign e-commerce talents,use e-commerce platform to develop the internet marketing,update to achieve the best allocation of re-sources and production factors across borders,improving the core competitiveness of enterprises.