论新疆维吾尔族受众媒介消费行为及空间拓展

On Uygur Receptors' Media Consuming Behavior and Spatial Expansion in Xinjiang

大众传播媒介与消费社会的融合使媒介消费成为日常生活中重要的消费内容。文本以新疆维吾尔族媒介消费者作为研究对象,在当前多元的媒介消费环境中,维吾尔族受众更青睐传统媒介所带来的消费体验;消费需求从生产领域正逐步向休闲、享乐的生活领域转向,而"方便"成为了驱动其消费行为发生的核心因素。这对维吾尔语主流媒体来说,找准自身发展特色,满足维吾尔族受众与其他各民族受众之间信息交流、文化互通的需要,拓展其媒介消费空间,为当地维吾尔族受众提供更好的媒介消费服务,既是机遇又是挑战。

The fusion of mass communication media and consumers＇ society make media consumption become an important part of daily life. The essay is targeted for Uygur media consumers in Xinjiang in research. In current diversified media consumption, Uugur receptors prefer traditional media consumption; consuming demand ranges from production to leisure and pleasure while ＂easy access＂ becomes a core factor to drive their consuming behavior. For Uygur mainstream media, identifying their own development feature to meet the needs of Uygur receptors and other ethnic groups in information exchange to enlarge their space of media consumption as both a rare opportunity and hard challenge.