基于产品层次模型的旅游服务主体及其社会责任研究

Research on the Main Body of Tourism Service and Its Social Responsibility Based on Product Hierarchy Model

旅游学界对社会责任问题的研究多集中于旅游企业单一旅游服务主体,而对其他旅游服务主体的社会责任研究涉及甚少。文章以产品层次理论为基础,分析了旅游者、旅游企业、旅游从业人员及其他合作者等多个不同的旅游服务主体,明确了旅游产品的不同层次对应的旅游服务主体,并针对不同旅游服务主体,从产品层次视角,提出其应履行社会责任的相关建议。

The research on social responsibility by the tourism academia mainly focuses on the main body of single tourism service, i.e. tourism enterprises, neglecting other main bodies of tourism service. Based on the product hierarchy theory, this paper analyzes different main bodies of tourism such as tourists, tourism enterprises and tourism employees, and other partners. It also points out that tourism products correspond to different hierarchies in the main bodies of tourism service, and puts forward suggestions on fulfilling their social responsibility.