大学生手机移动阅读行为的影响因素及服务策略研究

Factors Influencing Mobile Reading Behavior of College Students and Service Strategies

以信息技术接受理论为基础,构建大学生手机移动阅读行为影响因素模型并进行实证研究。结果表明,感知任务/技术匹配度、绩效期望、努力期望、社群影响、促进条件和感知愉悦性对大学生的手机移动阅读行为具有显著的影响。据此,从阅读宣传与引导、手机移动阅读资源建设、手机图书馆等阅读平台以及专业阅读服务等角度,提出了高校图书馆的服务策略。

Based on the information technology adoption theory,this research develops an influence model of mobile reading behavior among college students and conducts an empirical study.The results indicate that perceived task technology fit, performance expectancy, effort expectancy, social influence, facilitating conditions,and perceived enjoyment have significant effects on college students’mobile reading behavior.Ac-cordingly,the research proposes some service strategies for academic libraries from the perspectives of advocacy and guidance,reading resource development,reading platform,and professional reading service.