基于TCIA与CVM的游憩资源价值评估--以太白山国家森林公园为例

Recreational Value Assessment by TCIA and CVM—A Case Study of Taibai Mountain National Forest Park

运用2013年太白山国家森林公园的实际调研数据,综合采用旅行费用法(TCIA)与意愿调查法(CVM)两种方法对太白山国家森林公园的整体游憩价值进行了实证研究。首先对太白山国家森林公园目标游客的基本特征进行了分析;其次,在TCIA方法中建立了旅游需求函数模型,模型显示太白山旅游费用每增加1元,旅游需求率的对数值下降0.003;再次,CVM分析显示约有48.92%的游客愿意为太白山国家森林公园的永续存在支付保护费用,影响支付意愿的因素包括游客年龄、职业、学历以及家庭距离等特征;最后,通过两种方法的结合估计出太白山整体游憩价值约为18 444.55万元,是其年度收入的11.08倍,其中使用价值约为17 514.07万元,存在价值约为930.49万元,使用价值具体包括直接使用价值约为13057.23万元,间接使用价值约为4456.84万元。

Based on the actual survey data of Taibai Mountain National Forest Park in 2013, this paper studied itsrecreational value assessment by TCIA（Travel Cost Method） and CVM（Contingent Valuation Methord）. First of all, thispaper analyzed the basic characteristics of the target visitors in Taibai Mountain National Forest Park. Secondly, a tourismdemand function model was established in the method TCIA which shows that whenever the tourism cost increasedlyuan, the rate of travel demand for numerical will fall by 0.003. Thirdly, in the analysis of the CVM, we know about48.92% of the visitors were willing to pay for the sustainable existence of the Taibai Mountain National Forest Park andthe willingness was influenced by the tourist social basic characteristics include age, profession, education, familydistance and other characteristics. Finally, through the combination of the TCIA and CVM, the recreation value of theTaibai Mountain National Forest Park was estimated about 184.4455 million yuan, 11.08 times of its annual income,which included the use value 175.1407 million yuan composed by direct use value about 130.5723 million yuan andindirect use value about 44.5684 million yuan, and existing value 9.3049 million yuan.