群体AHP模式下成品油营销指标分析

Marketing Metrics Analysis of Refined Oil in Group AHP Mode

成品油营销通过判断、适应、改变影响营销结果的因素,利用正确的营销手段,达到营销目的。分析了成品油营销的综合评价指标体系,利用群体AHP模型分析计算各指标权重并进行综合评判,对影响成品油营销的各指标体系进行最终排序,得出其中的关键指标,有利于对营销活动进行整体的控制和改进。

Through judging, adapting and altering the factors affecting marketing results, and using the right marketing means, refined oil marketing can achieve marketing purposes. In this paper, the comprehensive evaluation index system of refined oil marketing was analyzed, each index weights were calculated to carry out comprehensive evaluation by group AHP model analysis, and a final sorting for each indicator systems of affecting refined oil marketing was determined, finally the key indicators were obtained, which was beneficial for the overall control and improvements for marketing activities.