基于共生理论的渔(农)家乐新型经营模式研究──以舟山群岛新区为例

New Operating Mode of Fish(Farm) House based on Symbiotic Theory by the Case of Zhoushan Islands District

随着我国的农家乐旅游业的快速发展,舟山市具有海洋特色的渔(农)家乐在经营过程中存在着部分小规模经营户长期无照经营、部分经营者在名称使用上违反工商管理有关规定、环境卫生差、从业人员素质较低,缺乏专业培训等一系列问题。据此分析,从共生理论的视角对舟山的渔(农)家乐的经营模式进行了剖析,提出了"股份+村办旅游企业+旅行社"的渔(农)家乐新型经营模式。

In recent years, our country farmhouse tourism has been developing quickly, but there were still some problems existing in its development. That is, some small-scale dealers in Zhoushan had no busi- ness license; some of the operators violated business registration regulations in the name of the use; problems existed in the working of sanitation; the quality of employees are low and lack of professional training and oth- er issues. Based on the symbiotic theory, the thesis analysis the operating mode of fish （farm） house and pro- posed the new operating mode, that is village tourism enterprises ＋ shares ＋ travel.