国内顾客感知价值构成维度的研究述评

Review of Research on Customer Perceived Value Dimension in China

国内对顾客感知价值的研究起始于20世纪90年代,对顾客感知价值构成维度的研究主要在近几年,本文回顾了国内顾客感知价值构成维度的研究,发现国内对顾客感知价值构成维度研究主要有三个视角。

The domestic study of customer perceived value began in the 1990s. By study of the domestic customer perceived value dimension, it is found that there are three main perspectives of the domestic research on customer perceived value dimension.