大众文化视角下的宣传思想文化工作创新研究——兼论党的群众路线与创新宣传思想文化工作

The innovation of the ideological and cultural work from the perspective of popular culture:The theory of the Party's mass line under the vision of propaganda and ideological cultural work

宣传思想文化工作本质上就是群众工作,推促大众文化服务于宣传思想文化工作,遵循了党的群众路线"以人为本,服务群众"的工作宗旨和"从群众来到群众去"的工作方法;借鉴大众文化的特点,以大众文化为载体,创新宣传思想文化工作的内容、方式方法及工作机制;在借鉴大众文化创新宣传思想文化工作的过程中,还应注重扬长避短、科学转换以及主流介入和积极引导,切实提高宣传思想文化工作的实效性。

Propaganda and ideological and cultural work is essentially mass work,to push the public cultural services in the propaganda and ideological and cultural work,follow the party＇s mass line＂people-oriented,service the masses＂purposes and＂from the masses,to the masses＂work method;On the characteristics of mass culture,mass culture as the carrier,the innovation of propaganda and ideological and cultural work content,methods and working mechanism;In reference to mass culture innovation in the process of propaganda and ideological and cultural work,the college should also pay attention to foster strengths and circumvent weaknesses,scientific transformation,and the mainstream intervention and actively guide and improve the effect of propaganda and ideological and cultural work earnestly.