国家战略背景下商洛旅游业发展路径分析

An Analysis on the Path Development of Tourism in Shangluo Under the Background of National Strategy

商洛的生态旅游资源丰富、文化底蕴深厚,应对其进行深度开发,促进商洛旅游业的长远发展。通过对商洛旅游资源优势与旅游业发展现状进行分析,结合国家对商洛市建成秦岭南麓旅游城市的发展定位,在"一体两翼"大城市发展战略带动下,商洛加快旅游业发展的根本途径是加强旅游基础设施建设;打造精品旅游线路,拓展旅游市场;传播品牌,联动营销,提升"秦岭最美是商洛"城市品牌影响力;加快旅游业管理体制改革和运行机制创新。

With the rich natural resources and cultural heritage, the depth-development should be conducted to promote the long-term development of tourism in Shangluo. Based on the analysis of the advantage of the tourism resources and the status of the tourism development in Shangluo,combined with the national orientation to build Shangluo into a tourist city in the south of Qinling,under Big City Strategy of ＂One Body Two Wings＂, the basic way to accelerate the tourism development in Shangluo is to strengthen the construction of tourism infrastructure; creating classic tourist routes, developing the tourist market; spreading the brand and promoting the joint marketing,improving city brand influence of ＂Shangluo： The Most Beautiful Place in Qinling Mountains＂;accelerating the reform of the tourism management system and innovating the operational mechanism.