城市形象对旅游目的地形象的影响——以西安留学生为例

The Impact of Urban Image on Tourism Destination Image——Taking Xi'an International Students as Example

以西安为例,客源以留学生为主运用多元线性回归模型研究城市形象对旅游目的地形象的影响.主要结论是:①留学生对西安城市形象的感知是积极正面的,其中对西安是"世界历史文化名城"的感知最好,对"噪声污染低"的感知最差;②留学生对西安旅游目的地形象的感知也是积极正面的,其中对西安是"安全"的旅游目的地的感知最好,普遍认为西安的"旅游景点值得游览","古建筑有吸引力";③城市形象对旅游目的地形象具有显著影响,但不同的城市形象因子对目的地形象因子的影响显著性水平不同.本研究首次对城市形象和旅游目的地形象的关系进行了实证分析,丰富了城市形象和旅游目的地形象研究内容.

Taking international students in Xi’an as example,we used multivariable linear regression model to study the influence. The results show that as follows.①The international students’urban image perception of Xi’an is positive,especially for Xi’an as a world-renowned historical and cultural city and the worst one for low noise pollution city.②The international students’tourism destination image perception of Xi’an is also positive,specially for Xi’an as a safe place to visit,having many worth visiting tourist attractions and many attractive ancient buildings.③The urban image has significantly impact on the tourism destination image,but different urban image factors have different significance degree impact on the tourism destination image factors. We analysed the relationship between the urban image and the tourism destination image with case study on Xi’an and the study would enlarge the contents of urban image study and tourism destination image study .