生活用纸销售策略探讨

Research on the selling tactics in tissue paper

国民收入水平的提高促使我国生活用纸行业进入了高速发展时期,为生活用纸企业带来了机遇和挑战。本文从了解生活用纸行业现状入手,分析该市场存在的问题,并提出相应的营销策略,为生活用纸生产企业提供解决问题的思路。

The rising of the living standards in China has made the tissue paper industry into rapid developing period. So this kind of industry will meet a chance and challenge. By knowing clearly the situation of tissue paper,the problem existed in this market was analyzed and some selling tactics were given to solve the problem in tissue paper industry.