基于SWOT分析的江西省网络文化产业发展路径研究

Research on the Path of Development of the Internet Culture Industry in Jiangxi Province Based on SWOT Analysis

随着信息技术的飞速发展和互联网的普及,以网络为载体的文化传播模式开始兴起,尽管网络文化产业的发展岁月短暂,但已经成为世界各国争相发展的核心产业。本文运用SWOT分析方法找出了江西省网络文化产业发展的优势、劣势、机会、威胁,并针对江西省网络文化产业的发展制定了一系列切实可行的对策,为其发展指明方向。

With the rapid development of information technology and the popularity of the Internet, network carrier of cultural transmission patterns began to rise. The network cultural industry develops for a short time, but it has become the core industry of the development in all countries. This paper uses SWOT analysis to find out the strengths, weaknesses, opportunities, and threats of the development of the Internet culture industry in Jiangxi province, and works out a series of practical measures for its development to indicate its development direction.