江西省橘类地理标志农产品发展现状与对策

Developmental status and countermeasures of citrus agricultural products with geographical indication in Jiangxi Province

【目的】调查分析江西省橘类农产品发展现状及存在问题,为江西省柑橘产业突破现有格局,发挥品牌优势,提升市场竞争力提供参考。【方法】调查江西省橘类农产品发展历程及资源分布情况,分析其存在的问题,并提出相关的对策建议。【结果】江西省橘类农产品种植历史悠久、橘类资源广泛分布;江西省共有9件橘类地理标志农产品。目前,江西省橘类地理标志农产品发展存在品种单一、熟期过于集中,农产品地理标志保护意识薄弱、生产管理不规范,橘类商品贮藏、加工研究薄弱,柑橘农产品质量标准较低、产业化模式落后等问题。【建议】通过加强优质橘类品种培育、扩充橘类地理标志农产品数量、加强政府引导、提高品牌效应、严格按标准生产、加强加工技术研究、维护稳定现有市场、积极拓展新的贸易市场等措施,促进江西省橘类地理标志农产品进一步发展。

【Objective】Developmental status and problems of citrus agricultural products were studied to provide references for changing the current pattern of citrus industry in Jiangxi Province, exerting brand advantages, and promoting market competitiveness. 【Method】The developmental history and resource distribution status of citrus agricultural products in Jiangxi Province were investigated, and the existent problems were analyzed, finally the relevant countermeasures and suggestions were put forward. 【Result】The planting of citrus agricultural products in Jiangxi Province has a long history,and citrus resources are widely distributed in Jiangxi Province. There are 9 citrus agricultural products with geographical indication in Jiangxi Province. Now, in the development of citrus agricultural products with geographical indication in Jiangxi Province, the following problems are found： deficient citrus varieties, identical mature time, weak consciousness of protecting the geographical indications, irregular production management, weak study on the storage and processing of citrus products, low quality standard for citrus agricultural products, and backward industrialization pattern. 【Suggestion】Some relevant measures for promoting the further development of citrus agricultural products with geographical indication in Jiangxi Province are proposed as follows： strengthening the breeding of good-quality citrus varieties, enlarging the quantity of citrus agricultural products with geographical indication, reinforcing the government guidance, enhancing brand effect, strictly producing according to the standard, intensifying the study of processing technology, maintaining and stabilizing the existing market, and energetically expanding new trading markets.