论音乐电视创意元素的构成与整合

On the Composition and Integration of Creative Elements in Music Television

本文由两部分构成。第一部分详细分析了音乐电视创意元素,从歌手设计、运动设计、色彩设计三个方面分析了不同创意元素在音乐电视成片中的作用与功能;第二部分主要论述了音乐电视创意元素的整合,从画面创意和结构创意两方面例证了整合的方法与要点,并针对两大基本结构类型叙事情节型和情绪感受型提出了各自的创意方法。全文通过音乐电视创意元素构成与整合的分析,阐释了音乐电视主要的创意方法和创意路径,强调了创意元素的整合在音乐电视制作中的重要性。

This paper is divided into two parts. The first part analyzes creative elements in MTV and their functions from such three aspects as singer designs, movement designs and color designs; the second part discusses the integration of those creative elements in MTV, illustrates the methods and key points of integration from the perspective of creative pictures and creative structures and puts forward creative ways in light of two basic structure types. The study interprets major ways of creation in MTV and emphasizes the importance of integration of creative elements in the production of MTV works.