自媒体对90后大学生思政工作的影响和对策

The Impact of Media on Post-90 Students' Ideological and Political Work And Its Countermeasures

在当前手机网络等自媒体背景下,90后大学生被誉为"低头一族",他们对于手机、网络等自媒体非常依赖,对QQ、微博、微信等了然于胸。自媒体的广泛传播,既给当前大学生思想政治教育以融合性的功能、丰富的媒体内容、交互性强等正面影响,也以其不可控性、虚拟性、信息可信度低等特点给高校思想政治教育带来了负面影响。如何引导发挥自媒体的正面影响,传递正能量,成为了高校思想政治教育的重要课题。

Under the current mobile networks media background, the post-90 students known as the ＂bow pioneers＂ for their mobile phones, Interact and other media, is very dependent from the QQ, microblogging, letters and other gains. Since wide spread of the media, it brings positive influence on the current ideological and political education as a fusion of functionality, rich media content, and strong interactivity, but also takes negative effects such as uncontrollability, virtuality, and low credibility of the information, and so on. How to develop the media to play a positive impact and transfer positive energy has become an important issue in ideological and political education in higher vocational college..