移动电子商务的商业模式和关键技术分析

Commercial Model and Analysis of Key Technology for Mobile E-commerce

近年来伴随着智能手机的普及和3G网络的提升,以手机为基本终端的移动电子商务日渐兴起,给电子商务的发展注入了新的活力。文中将分析对大众消费产生重大影响的新的商业模式和关键技术,详细阐述移动电子商务的四大商业模式和热点技术,着重探讨其在移动电子商务中发挥的作用以及与以往商业模式和技术应用的不同,并对同时存在的问题进行分析。最后对移动电子的发展做出了总结与展望,在未来几年内移动电子商务将会迎来一个快速发展时期。

Recently,along with the popularity of smart phones and 3G networks＆#39; promotion,the mobile electronic commerce with mobile phone as the basic terminal has gradually raised,which has injected new vitality to the development of electronic commerce. Analyze the new business models and key technologies in this paper which have a major impact on public spending,expound four mobile e-commerce business models and hot technology,focusing on its role in the play as well as mobile e-commerce in the past business model and tech-nology,and analyzing the existing problems. Finally,present the future development trend of mobile electronic commerce,and mobile e-commerce will usher in a period of rapid development in the coming years.