基于Web使用挖掘的个性化服务系统

Automatic Personalization Based on Web Usage Mining

个性化服务系统是一种由多种WEB挖掘技术构成的基于用户使用的站点个性化系统。该系统使用事务聚类、使用聚类和关联规则技术等数据挖掘技术分析用户访问模式,并结合用户当前访问情况提供实时化个性服务。实验结果说明,个性化服务系统具有较好的性能。

PWICE is a usage-based Web personalization system taking account the full spectrum of Web mining technique. The system uses transaction clustering,usage clustering,and association rule discovery to extract usage knowledge from server log file, and combine with the current status of an ongoing Web activity to perform real-time personalization. Experiments show the system has good performance.