互联网金融对商业银行的影响及对策研究

Internet financial has an effect on commercial Banks and countermeasures

近年来,随着互联网金融的迅猛发展,部分互联网企业借助自身平台和大数据优势大举进军金融领域,对商业银行传统模式带来巨大的冲击。本文基于商业银行的视角,介绍了我国互联网金融发展的现状、互联网金融对商业银行带来的机遇和挑战、商业银行的应对策略。

In recent years, with the rapid development of Internet financial some Internet companies with its own platform and the advantages of big data push into the financial sector, the traditional model of commercial banks have a huge impact. Based on the perspective of commercial banks, introduces the status quo of China＇s financial development of the financial industry Perspective, Describes the background characteristics of China＇s financial development of the Internet the opportunities and challenges of Internet banking for commercial banks, By background of internet financial commercial banks competitive strategy analysis