3Aldridge R., Stoker G., 2002, Advancing a Public Ser- vice Ethos, London: New Local Government Network, 6.
4Backhaus J., Wagner R. E., 1987, "The Cameralists: A Public Choice Perspective", Public Choice, 53 ( 1 ), pp.3-20.
5Backhaus J. G., Wagner R. E., 2005, "Continental Pub- lic Finance: Mapping and Recovering a Tradition", Journal of Public Finance and Public Choice, 23 ( 1 -2), pp.43-67.
6Bagozzi, R. P., 1974, "Marketing as an Organized Behav- ioral System of Exchange", Journal of Marketing, 38 ( 4 ), pp.77-81.
7Carson R. T., Flores N. E., Martin K. M. et al., 1996, "Contingent Valuation and Revealed Preference Methodologies: Comparing the Estimates for Quasi-public Goods", Land Econom- ics, pp.80-99.
8Cournot, A., 1897, "Researches into the Mathematical Principles of the Theory of Wealth [Recherchessur Les Principes- mathEMatiques De La ThEOrie Des Riehesses]" (N.Baeon Trans), New York: MacMillan & Co. Ltd.
9Edelman B., 2011, "Adverse Selection in Online "Trust" Certifications and Search Results", Electronic Commerce Research and Applications, 10 ( 1 ), pp. 17-25.
10Edelman B., Gilchrist D. S., 2010, "Advertising Disclo-sures: Measuring Labeling Alternatives in Internet Search En- gines", Information Economics and Policy, 24( 1 ), pp.75-89.