摘要
通过观察索尼数码相机近年来的发展状况,基于典型调查数据,寻找它的最佳明星代言人。首先确立了26位明星候选人;然后通过建立数学模型,对这26位明星候选人进行了因子分析和聚类分析;最后通过理论分析,得出索尼数码相机的最佳代言人情况。
By observing the SONY digital camera development condition in recent years,based on typical survey data, to find the best celebrity spokesperson. First of all, established the 26 star candidates; Through the establishment of mathematical model, then the factor analysis and cluster analysis for the 26 star candidates; Finally through the theory analysis, obtain the best representative of the SONY digital camera.
出处
《中国传媒大学学报（自然科学版）》
2014年第4期47-51,共5页
Journal of Communication University of China：Science and Technology
关键词
索尼数码相机
明星代言人
因子分析
聚类分析
SONY digital camera
celebrity endorsers
factor analysis
cluster analysis
