简论微电影的“微”特征

On the micro-film and "micro" feature

微电影不是传统意义上的电影。广告植入、网络和新媒体传播是其核心的两大构成要素,由于独特的传播特性,使它具有完全不同于传统意义上的院线电影或电视播出的电视节目的"微"特征。微电影从"微"入手,体现了短周期、低成本、微时长、"简"故事、"强"视听和"新"话题这六大特征,这些特征之间彼此关联,相辅相成。

Micro film is not in the traditional sense. Place- ment, networking and new media are its core elements. Due to the unique propagation characteristics, it has ＂micro＂ fea- tures which are different from those in the movie theaters or broadcast on television. Micro-film reflects characteristics of short-cycle, low-cost, short and simple stories, strong au- diovisual effect and ＂new＂ topic, which connect and com- plete each other.