模因语言的语用翻译

Research on Pragmatic Translation of the Memetic Language

模因论是一种新理论,它是在新达尔文进化论的观点基础上解释文化进化的规律,跟我们的生活息息相关,譬如,现在的流行广告、网络用语等许多语用现象都可以在模因论视角下得到完美的诠释。由于语言具备实用性、合理性、时尚性、权威性等一个或多个特质,并且从模因论角度看,语言本身就是一种模因,是可复制、可传播的,所以模因语言流传的速度之快、范围之广以及受众之大已经让人无法小觑语言的魅力。在阐释模因论的基础上,进一步探讨了模因语言的语用翻译过程及其机制,为翻译提供了一个全新的视角。

Memetics,as a new theory based on Darwin＇s theory of evolution,is to explain the cultural evolution and is actually prevailing in the society. Nowadays,the pragmatics phenomena such as advertisements and cyberword can be found everywhere and are perfectly illustrated by memetics. For language is characterized by practicality,rationality,fashion and authority,it has been accepted more and more widely,and by more and more people. From the perspective of memetics,language itself is a meme that can be copied and propagated. In this paper,the author will further explain memetics and analyze the process and system of pragmatics translation in language memes.