基于享乐价格理论的旅游产品定价研究

The Study of Tourism Product Pricing Based on Hedonic Price Theory

基于享乐价格理对旅游景区的价格竞争力进行分析。首先根据旅游产品的特性构建景区价格评价体系,同时对分析指标进行分类量化;其次利用SPSS 17.0对所研究的旅游景区的面板数据进行多元回归分析,构建最优享乐价格模型。研究得出的结论为:景区林木覆盖率,水质,气候,景区基础设施,服务环境,景区级别,景区面积,导游受教育程度,景区的审美价值可以用来较好的解释景区的价格竞争力问题。

The paper uses the hedonic price theory to analyze price competitiveness of scenic spots.Based on the characteristics of tourism products,the paper constructs price evaluation system of scenic spots and put the indicators for classification.Secondly,it uses SPSS 17.0for multiple regression analysis to analyze panel data of scenic spots,and then constructs the best hedonic price model.The research shows that,green coverage rate,water quality,climatic conditions,construction of infrastructure,service environment,scenic area level,scenic spotarea,the education level of tour guide and the value of the aesthetic can account for problems from price competitiveness of scenic spots.