基于财务数据的白酒行业发展现状及趋势探讨

Discussion on the Development Status and Trend of Liquor Industry Based on Financial Data

近年国家出台的禁酒令、限制三公消费、厉行节约等法规条例对白酒行业发展的影响是一个值得探讨的问题。选取18家上市白酒企业2011—2013年各季度的财务数据,应用层次分析法构建财务竞争力模型,评价企业的财务竞争力,并以2012年第三季度为转折点,对结果进行了配对检验,结果显示有12家企业的检验结果显著,表明宏观环境的变化对白酒行业尤其是高端白酒市场具有较大的冲击力。

The countrys regulations such as prohibition restricting consumption of public fund on three major private purposes,savings and other regulations,had an important effect on the development of the liquor industry.The effect is worthy to be discussed.Financial data of each quarter of 18 listed liquor en-terprises in 201 1-2013 were selected to evaluate the financial competitiveness scores of the enterprise.The evaluation used the financial competitiveness model using the analytic hierarchy process （AHP）and then used the matching test to examine scores that regarded the third quarter of 2012 as the turning point.The results show that the effects of the 12 companies were significantly,which indicated that the change of mac-ro environment had great impact on the liquor-making industry especially the high-level liquor market.