摘要
媒体"话语权"已经成为当下国际传播能力构建中的重要一环,我国媒体话语权构建起步较西方晚,该话题目前正是新闻传播业的热点。本文从话语对象的确立、话语载体的建设、话语策略的把握三个方面对我国媒体话语权构建的路径进行探索,以期对国内国际传播能力的构建提供借鉴。
Media discourse power has been a significant part of international communication ability. In china,it is comparatively late to be paid attention to,but it has grown to be the most popular field in journalism. This paper will seek the methods to construct media discourse power from three respects: make discourse objects clear,build and optimize discourse channel,and give a full play to discourse tactics. It is hoped to be able to provide reference for constructing international communication ability of China.
出处
《重庆第二师范学院学报》
2014年第5期17-20,174,共4页
Journal of Chongqing University of Education
基金
国家社会科学基金项目(项目编号:13BXW029)
仲伟合教授主持的2012年广东省高等院校学科建设专项资金人文社会科学重大攻关项目(项目编号:2012ZGXM-0008)
关键词
媒体话语权
路径
国际传播
media discourse power
methods
international communication
