《人民日报》与“@人民日报”新闻传播机制的对比分析

Comparative Analysis of News Communication Mechanism Between People's Daily and People's Daily Microblog

运用内容分析法,对2013年《人民日报》及"@人民日报"进行研究,分析了两者在媒介组织的控制机制、新闻内容的选择机制以及新闻话语的表达机制等三个层面的异同,认为:"@人民日报"新闻网比《人民日报》有了一定程度的扩展,新闻话语机制得到转变以适应网络语境,但仍坚守主流价值观,引导舆论。

This study adopts statistical analysis to collect reports published on People＇s Daily and People＇s Daily microblog as samples in 2013. These samples are analyzed by using Gatekeeper theory,Agenda-setting theory and Bourdieu＇s theory of field. Three differences are found in aspects of media organization,news selection,news expression between the the news of the People＇s Daily and the news of the People＇s Daily microblog.According to the analysis,a conclusion is drawn that the news network of People＇s Daily microblog is larger than that of People＇s Daily. The way of news expression is changed by Internet technology. What＇s more,for People＇s Daily and People＇s Daily microblog,they are still trying to offer guidance to public opinion and holds its ground of mainstream value.