论中国元素在商业广告中的应用

The application of 'Chinese Culture elements in commercial advertising

随着中国的崛起和全球地位的提升,世界经济离不开持续增长的中国经济,世界文明也离不开中国文化。在广告全球化的浪潮下,品牌如何更好地在中国市场发展,中国品牌如何更好地立足世界,广告如何更好地与消费者进行沟通并产生共鸣,孕育中国传统文化精神的"中国元素"成为广告公司和广告人在商业广告运用中不竭源泉。

With the rise of China and increasing global status, the world economy wouldnt live without the contribution of China＇s economic sustainable growth. Chinese culture also contributes a lot to the world civilization. Under the tide of advertisements globalization： How could a brand develop much better in Chinese market？ How can Chinese brands keep their foothold in the world？ How can advertisements play a key role in the market？ In which way the brands can have a more effective communication with consumers to arrive the resonance？ The Chinese elements, which have cultivated the traditional spirit of Chinese Culture, became the practitioners＇inspiration in advertisements＇application.