浙江省名牌战略实施绩效评价模型研究

本文从市场绩效、创新能力和发展潜力三个方面构建名牌战略实施绩效评价体系,并采用层次分析法确定指标权重。名牌绩效评价体系的建立对浙江省品牌建设和品牌绩效评估具有一定指导意义。

This paper constructs the brand strategy implementation performance evaluation system from the three aspects of market performance, innovation ability and development potential, and the use of AHP to determine the weight of each index. The establishment of the brand＇s performance appraisal system has the certain instruction significance to our country of brand construction and performance evaluation.