基于网络传播的上海品牌数字博物馆建设研究

网络的发展,特别是移动互联网的普及,给博物馆的发展提出了新的要求和挑战,数字博物馆也迎来了新的发展契机。以互联网为平台,建立一个以品牌为主题的数字博物馆,全面记录上海品牌从诞生以来的发展历程,多角度呈现上海城市的创新成果,传播品牌文化知识。品牌数字博物馆作为上海城市文化环境的组成部分,对增强一个城市的认同感和凝聚力起着重要作用,也是上海城市参与国际竞争、彰显城市地位的重要文化竞争力。

The development of network, especially the popularization of mobile Internet puts forward new requirements and challenges to the development of digital museum, the museum also ushered in a new opportunity for development. To the Internet as a platform, to build a brand as the theme of the digital museum development comprehensive records of Shanghai brand since its inception, multi perspective rendering of Shanghai city＇s innovation brand communication and cultural knowledge. Brand of digital museum as part of the Shanghai city cultural environment plays an important role in enhancing a city＇s sense of identity and cohesion, cultural competitiveness is Shanghai city to participate in international competition, highlight the city status.